How do you cook a great spot? The “making off” of Montsià Rice.

Surely by now you've already seen on television, YouTube channel, Facebook or on this blog, Montsià's new spot do you love it too?

You are right, it's a few seconds audiovisual, beautiful, interesting, delicious, so del delta… But, have you considered all the work behind a project like this?

The story of a film like Montsià Rice. From Delta, from home, of all begins many months before; we are talking about days of continuous work in meetings, scripts, castings, locations, permits, and a team of more than 40 professionals collaborating with a single mission: show in the simplest way, authentic and inspiring,the essence of rice in the Ebro Delta. 

The highest point of this entire process is found in the days of filming. In those days, everything is organized to the millimeter to visually condense a whole year of work and life around rice and the Delta in just 40 seconds of film.

So, although we know that perhaps seeing the insides of our ad can make you lose that magic and purity that is transmitted on the screen, we want to share the most exciting moments of the lming of our spot. 

We hope that you enjoy it as much as we do!